Learn: AEO, Demand Gen & Paid Media Guides

Our specialty · 15 guides

Answer Engine Optimization (AEO)

Get your brand cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews — fundamentals, engine-specific playbooks, and buyer’s guides.

What Is Answer Engine Optimization (AEO)? The Complete GuideAnswer engine optimization (AEO) is how you get cited by ChatGPT, Perplexity, and Google AI Overviews. Learn what AEO means, why it matters, and how to start.
AEO vs SEO: What's the Difference and Why It MattersAEO vs SEO explained: SEO wins rankings on results pages, AEO wins citations inside AI answers. See the key differences and why the two disciplines compound.
GEO vs AEO vs SEO: A Plain-English ComparisonGenerative engine optimization (GEO), AEO, and SEO compared in plain English: what each term means, where they overlap, and the playbook that covers all three.
How AI Search Engines Work: ChatGPT, Perplexity, Gemini & AI OverviewsHow does AI search work? A plain-English guide to retrieval-augmented generation and how ChatGPT, Perplexity, Gemini, and AI Overviews pick sources.
AI Search Statistics & Trends 2026AI search statistics for 2026: ChatGPT's 900M+ weekly users, AI Overviews' 2B+ reach, zero-click rates, market share, and B2B adoption — every stat sourced.

How to Get Your Brand Cited by ChatGPT (2026 Guide)How to get mentioned in ChatGPT: a step-by-step playbook covering Bing indexation, listicles, review sites, entities, schema, digital PR, and prompt testing.
How to Rank in Google AI Overviews (2026 Guide)Google AI Overviews optimization explained: when Overviews trigger, how sources get selected, and the steps to appear — answer-first content, schema, freshness.
Perplexity SEO: How to Become a Cited SourcePerplexity SEO explained: how Perplexity retrieves and cites sources, what content it favors, and a step-by-step process to become a cited source.
Schema Markup for AI Search: A Practical GuideSchema markup for AI search, explained: which structured data types matter for AEO, a valid JSON-LD example, implementation steps, and common mistakes.
What Is llms.txt and Should Your Site Have One?llms.txt is a proposed standard: a markdown file that summarizes your site for AI models. What it is, how it works, an example, and whether it helps AEO.
AEO Content Strategy: How to Structure Content for AI AnswersAEO content strategy explained: answer-first writing, question headings, chunk-level optimization, entity consistency, and topic clusters that get cited.
AI Visibility Tracking: How to Measure Brand Mentions in LLMsAI visibility tracking measures how often ChatGPT, Perplexity, and Gemini mention and cite your brand. Learn what to measure, tools, and how to baseline.

How to Choose an AEO Agency: Questions to Ask + Red FlagsChoosing an AEO agency? Ask how they measure AI citations, their entity strategy, and baseline methodology. The full question list and red flags to avoid.
AEO Pricing: What Does Answer Engine Optimization Cost in 2026?AEO pricing in 2026: audits from $4,500, mid-market retainers around $2,000–$10,000/month per market guides. What drives AEO cost and how to buy it smart.
What Is an AI Visibility Audit? What's Included + What It CostsAn AI visibility audit benchmarks how ChatGPT, Perplexity, Gemini, and AI Overviews mention your brand vs competitors. What's included, timeline, and cost.

Create and capture · 3 guides

How modern B2B buyers discover vendors — and how to build a demand engine for the AI-search era.

Demand Generation vs Lead Generation: The Real DifferenceDemand gen vs lead gen: demand generation creates awareness and buying intent, lead generation captures contacts. See how they differ and work together.
B2B Demand Generation Strategy for 2026 (AI-Search Era)B2B demand generation strategy for 2026: build a create-and-capture engine, win the dark funnel and AI search, and measure pipeline instead of MQLs.
How to Choose a Demand Generation AgencyHow to choose a demand generation agency: engagement models, pricing shapes, questions to ask, red flags, and why AI-search visibility belongs in scope.

Efficiency under pressure · 2 guides

Google Ads strategy for B2B SaaS, and how paid fits alongside organic and AI-search visibility.

Google Ads for B2B SaaS: 2026 Strategy + BenchmarksGoogle Ads for SaaS: account structure, keyword strategy, demo vs trial offers, budget math from CPC to pipeline, and how AI Overviews change paid search.
PPC vs SEO vs AEO: Where Should Your Budget Go in 2026?PPC vs SEO vs AEO compared on speed, cost curve, durability, and AI-era resilience — plus a decision framework and budget splits for B2B SaaS in 2026.