Keith Schilling
Keith has spent 15+ years leading SEO, demand generation, and — since the AI search shift began — Generative and Answer Engine Optimization (GEO/AEO) for some of the largest brands in the world. He led AI Search Optimization initiatives across PayPal's Developer Marketing properties, ran enterprise SEO for IBM Watson and IBM Developer for six years, and managed search for 9,000+ Wells Fargo banking locations. On the B2B SaaS side, he built demand generation programs at Certinia (ERP for enterprise). Today he also leads AEO and digital marketing at Auxis, a management consulting and nearshore outsourcing firm.
Every Helix Apps engagement is delivered by Keith directly — the same entity optimization, Schema.org/JSON-LD architecture, Core Web Vitals work, and AI referral measurement he's built at enterprise scale, without the enterprise agency markup or the junior hand-off.
Led enterprise AI Search Optimization (AEO/GEO) across Developer Marketing — entity-first content strategy, structured data, and semantic content models for visibility in ChatGPT, Perplexity, and Google AI Overviews on properties serving millions of monthly visitors.
Leads digital marketing across paid media, SEO, analytics, and GEO for a management consulting and nearshore outsourcing firm — AI enablement lead for the go-to-market organization.
Built full-funnel demand generation for enterprise B2B SaaS — SEO strategy, intent data, and pipeline programs across ICP segments.
Led organic strategy for IBM Developer, IBM Watson, Watson Health, and Watson IoT — technical SEO, content strategy, and executive analytics at global scale.
Enterprise SEO for Student Loans, Mortgage, and Small Business — plus local search for 9,000+ banking locations.