# Helix Apps

> Helix Apps is an AI search visibility (GEO/AEO) consultancy for B2B SaaS companies, founded by Keith Schilling (15+ years of enterprise SEO and demand generation for PayPal, IBM Watson, and Wells Fargo). Helix Apps helps brands get cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews, and also builds premium native iOS apps. Based in Port St. Lucie, Florida.

Key facts:
- Flagship service: the AI Visibility Audit — a $4,500, 2-week benchmark of how ChatGPT, Perplexity, Gemini, and Google AI Overviews mention and cite a brand versus its competitors, with a prioritized roadmap.
- Ongoing services: GEO/AEO retainers (entity architecture, content restructuring, citation building, monthly reporting) and technical SEO/CRO (Core Web Vitals, structured data, crawlability).
- Contact: contact@helixapps.dev

## Core Pages

- [Home](https://helixapps.dev/index.html): AI search visibility (GEO/AEO) for B2B SaaS and premium native iOS apps
- [Services](https://helixapps.dev/services.html): GEO/AEO retainers, technical SEO & CRO, and native iOS app development
- [AI Visibility Audit](https://helixapps.dev/audit.html): $4,500 benchmark across ChatGPT, Perplexity, Gemini, and Google AI Overviews with a 2-week turnaround
- [About](https://helixapps.dev/about.html): Keith Schilling, Founder & Principal Consultant — enterprise SEO background at PayPal, IBM, and Wells Fargo
- [Contact](https://helixapps.dev/contact.html): Talk directly to the person doing the work

## Learn: Answer Engine Optimization (AEO)

- [Learning Library](https://helixapps.dev/learn/): Practitioner guides to AEO, demand generation, and paid media for B2B SaaS
- [AEO Guides Index](https://helixapps.dev/learn/aeo/): All answer engine optimization guides, from fundamentals to buyer's guides
- [What Is Answer Engine Optimization (AEO)? The Complete Guide](https://helixapps.dev/learn/aeo/what-is-answer-engine-optimization/): Pillar guide — what AEO means, why it matters, and how to start
- [AEO vs SEO: What's the Difference and Why It Matters](https://helixapps.dev/learn/aeo/aeo-vs-seo/): How optimizing for AI citations differs from ranking blue links, and why the two compound
- [GEO vs AEO vs SEO: A Plain-English Comparison](https://helixapps.dev/learn/aeo/geo-vs-aeo-vs-seo/): What each term means, where they overlap, and the playbook that covers all three
- [How AI Search Engines Work](https://helixapps.dev/learn/aeo/how-ai-search-engines-work/): Retrieval-augmented generation in plain English — how ChatGPT, Perplexity, Gemini, and AI Overviews pick sources
- [AI Search Statistics & Trends 2026](https://helixapps.dev/learn/aeo/ai-search-statistics/): Sourced statistics on AI search adoption, zero-click rates, and B2B buyer behavior
- [How to Get Your Brand Cited by ChatGPT](https://helixapps.dev/learn/aeo/how-to-get-cited-by-chatgpt/): Step-by-step playbook — Bing indexation, listicles, entities, schema, digital PR, prompt testing
- [How to Rank in Google AI Overviews](https://helixapps.dev/learn/aeo/google-ai-overviews-optimization/): When Overviews trigger, how sources get selected, and how to appear
- [Perplexity SEO: How to Become a Cited Source](https://helixapps.dev/learn/aeo/perplexity-seo/): How Perplexity retrieves and cites, and how to optimize for it
- [Schema Markup for AI Search](https://helixapps.dev/learn/aeo/schema-markup-for-ai-search/): Which structured data types matter for AEO, with a valid JSON-LD example
- [What Is llms.txt?](https://helixapps.dev/learn/aeo/what-is-llms-txt/): The proposed llms.txt standard — how it works, an example, and whether it helps AEO
- [AEO Content Strategy](https://helixapps.dev/learn/aeo/aeo-content-strategy/): Answer-first writing, question headings, chunk-level optimization, and topic clusters
- [AI Visibility Tracking](https://helixapps.dev/learn/aeo/ai-visibility-tracking/): How to measure brand mentions and citations across ChatGPT, Perplexity, and Gemini
- [How to Choose an AEO Agency](https://helixapps.dev/learn/aeo/how-to-choose-an-aeo-agency/): Questions to ask, red flags, and how to compare agencies
- [AEO Pricing: What Does Answer Engine Optimization Cost?](https://helixapps.dev/learn/aeo/aeo-pricing/): Market pricing for audits, retainers, and projects in 2026
- [What Is an AI Visibility Audit?](https://helixapps.dev/learn/aeo/what-is-an-ai-visibility-audit/): What a rigorous audit includes, deliverables, timeline, and cost

## Learn: Demand Generation

- [Demand Gen Guides Index](https://helixapps.dev/learn/demand/): Demand generation guides for B2B SaaS
- [Demand Generation vs Lead Generation](https://helixapps.dev/learn/demand/demand-generation-vs-lead-generation/): The real difference, and how the two work together
- [B2B Demand Generation Strategy for 2026](https://helixapps.dev/learn/demand/b2b-demand-generation-strategy/): Building a create-and-capture demand engine for the AI-search era
- [How to Choose a Demand Generation Agency](https://helixapps.dev/learn/demand/how-to-choose-a-demand-generation-agency/): Engagement models, questions to ask, and red flags

## Learn: Paid Media

- [Paid Media Guides Index](https://helixapps.dev/learn/paid/): Paid media guides for B2B SaaS
- [Google Ads for B2B SaaS](https://helixapps.dev/learn/paid/google-ads-for-b2b-saas/): Account structure, keyword strategy, budget math, and 2026 benchmarks
- [PPC vs SEO vs AEO](https://helixapps.dev/learn/paid/ppc-vs-seo-vs-aeo/): Where B2B SaaS budgets should go in 2026, compared on speed, cost, and durability

## Optional

- [Terms of Service](https://helixapps.dev/terms.html)
- [Privacy Policy](https://helixapps.dev/privacy.html)